When Niulife first started out 22 years ago Virgin Coconut Oil (VCO) was virtually unknown in Australia and around the world. Back then (and even today) low quality, mass produced coconut oils are made in factories overseas from copra which is dirty and badly contaminated. It can be weeks after the copra is dried over a smokey fire, and transported to the overseas mill, before it is pressed. The resultant oil has to be highly processed, often with chemicals, to make it taste and appear commercially acceptable. The Niuilife Direct Micro Expelling (DME) process enables the local farmers to press and process their own oil within an hour of opening the coconut.